Archive for February 2011
If Content is King, then Surely Relevance is Queen!
There have been many to-ing and fro-ing from the search results whole world of late and there are lots of conspiracy theories why these products happen.
It is easy as being a webmaster to have embroiled over these webs of intrigue.
You have email notes about them, you view so-called experts’ ideas on story boards – hey you may even read things in newsletter articles!
Well Lets hope so anyway….
The big driver for webmasters currently is definetly content and link-building.
While link-building is significant I do not trust it makes Queen. Perhaps a Prince. Content and links DO go hand in hand but, without relevance, the Kingdom is doomed. Sorry I most certainly will stop the analogy now!
If your site is approximately finance, then finance content is best supported by finance link exchanges. Relevance!
Should your site is around finance, then finance content held by casino link exchanges originating from a PR8 site within the quick can help you,…but every one of the signs are saying this isn’t a lasting strategy.
Okay,so what is the better strategy?
Keep EVERYTHING relevant. It really is that simple.
Ensure that you only swap or connect to sites which have been relevant to this content on your pages. Yes I’m suggesting link exchanging on pages within your site not really a links page.
Links pages are being abused. You’ll find rumours that pages called links, resources or partners are usually not passing page rank. You may be wasting your time building links that are not offering you any benefits!
Delivering relevant links from relevant content is your immediate future.
Look at sites such as www.bbc.co.uk or www.independent.co.uk. News sites provide the right idea. They’ve Two or tree relevant internal links to other articles on a single topic or links to internal tools which have been related. These usually is available on the right hand side of this article.
In addition they then have weblinks or external links to sites of interest that happen to be connected with this issue. They’re relevant!
Another advantage with this is that having a content rich site you can contribute a huge selection of links quite legitimately and really atart exercising . value both to the Rankings your users.
By using a content-poor site it is difficult, you need to add link pages or generate a links directory. A five page site will need to add 10 or 12 good link pages to compete and also then with algorithm changes, this isn’t always prudent.
Developing a site with 400 pages means you can easily add 3 links per page, which means you have 1200 link options right away.
Hopefully this explains that relevance runs a detailed second to content.
Always bear in mind when writing content that relevant links will not only enhance your search engine results, nevertheless, you can even give a service to them.
Progress Serps with RSS
RSS may be the latest craze in online publishing. But precisely what is RSS?
RSS or Rich Site Syndication is a extendable similar to XML, and it is employed by publishers to make their content there for others within a format that could be universally understood.
RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.
They have actually been around for some time, however the advent of spam filters and online blogging, it is actually fast becoming selecting ezine publishers who wish to manage to get thier message across thus to their subscribers.
However, not very much attention have been directed at the rewards RSS provides for seo.
Why Search Engines Love RSS
Many SEO experts feel that sites optimized around themes,or niches, where all pages correspond to a specific subject or number of keywords, rank better on the internet.
As an example, when your website was made to sell tennis rackets, all of your websites content will be focused around tennis and tennis rackets.
Serps appear to prefer tightly-themed pages.
But where does RSS estimate all of this?
Nourishes, usually sourced from newsfeeds or blogs, often correspond to a certain theme or niche.
By employing highly targeted RSS feeds, you can boost your site’s content without needing to write just one line yourself.
It’s like having your individual content writer – writing theme-based articles for you – at no cost!
Can RSS improve my Search engine results?
There are actually three powerful logic behind why content from Nourishes is irresistible bait for internet search engine spiders.
1. RSS Feeds Provide Instant Themed Content
There are numerous publishers of Nourishes which are specific to a particular theme.
Considering that the feed is extremely targeted, it might contain several keywords that you would like to rank highly for.
Adding these keywords to the pages helps Google tag your site jointly with relevant content.
2. Nourishes Provide Fresh, Updated Content
Nourishes from large publishers are updated at specific intervals. In the event the publisher adds a fresh article for the feed, the oldest article is dropped.
These changes are immediately effected for your pages with the RSS feed too. So you have fresh relevant content for the visitors every hour or day.
3. Nourishes Contribute to More Frequent Spidering
The one thing I never anticipated would happen on account of adding an RSS feed to my site was that the Googlebot visited my site almost daily.
On the Googlebot, my page which have the Feed integrated into it was as good as a page that is being updated daily, plus in its judgement, would have been a page that is worth visiting daily.
What this implies to your account, is that you simply has your blog being indexed oftener from the Googlebot and thus any new pages that you just supplment your site will likely be selected considerably faster than your competitors.
How can this benefit you being a marketer?
Well, one example is, let’s says a highly regarded Affilite marketer happens with a new manufactured goods you review and write down a bit article on, and this your competitors do the identical.
Google generally has a tendency to index pages at the beginning of the month just in case you miss that update, you will likely ought to wait till another month to even see your entry in.
But, since your site has Nourishes, it now gets indexed more often. To ensure the likelihood of obtaining your page indexed quickly are a lot easier higher.
This provides you an advantage over your competitors, as the review will show up sooner inside search results than theirs.
Imagine what an entire month’s advantage could do to your affiliate sales!
Why Javascript Feeds Are Not Effective
Some sites offer javascript code that generates content sourced from Nourishes on your site.
These are typically of virtually no value in terms of serps, as being the googlebot cannot read javascript and the content is not interpreted with your page.
What you require is code that parses the RSS feed and renders the feed as html content that’s element of your page.